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Text Links = Search Engine Traffic

If you want search engine traffic, you must use text links. Many people prefer graphical menus or javascript fly-out menus. Unless you have a billion-dollar budget, however, it makes more sense to use text links.

For a great example, search for “dvd players” in Google, and then analyze the top 3 results. (, and If you drill down to their pages and analyze the incoming menu links to get to the page, you’ll see that all of the links are plain text.